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Ik bedoel deze! Besteld bij m'n vriend @twan die met stip het beste dakkie ever heeft 100 Dus hij snapt t. En ruikt zo lekker dat je er hapje van wil

Bas Smit. Netherlands

(1349 Reviews)

MATTE PASTE

Name: MATTE PASTE
Brand: HAIRCULES
SKU: mattepaste
Rating: 4.9 (40 reviews)

Strengthen, style, and thrive with our game-changing paste. Unlock your hair’s full potential today.

Strong Hold

Natural Matte Finish

Made in the USA

SHOP DIRECTLY ON:

Free Shipping

Money-Back

Easy Returns

Bas Smit. (Entrepreneur)

"ik bedoel deze! besteld bij m'n vriend @twan die met stip het beste dakkie ever heeft 100 dus hij snapt t. en ruikt zo lekker dat je er hapje van wil"

BENEFITS

Adds Volume & Texture

Keeps hair looking healthy

Strong All-Day Hold

Natural Matte Finish

Non-Greasy Formula

Water-Soluble Cleanup

FORMULA

main ingredients: biotin, coconut oil, melatonin

all ingredients: water/aqua, beeswax/cera alba, bis-diglyceryl polyacyladipate-2, hydrogenated vegetable oil, pvp, cetearyl alcohol, copernicia cerifera (carnauba) wax, caprylic/capric triglyceride, ceteareth-20, mica, isopropyl myristate, phenoxyethanol, sodium acrylates copolymer, benzyl benzoate, lecithin, sodium hydroxide, ethylhexylglycerin, citric acid, sodium carbonate.

HOW TO USE

01. Start with towel-dried or dry hair

02. Scoop a small amount of Haircules using your fingertip.

03. Rub it between your palms (works best with dry hands) until the paste emulsifies into a smooth consistency.

04. Work it evenly through your hair, starting at the roots and shaping as desired.

05. Finish with a blow dryer for volume and texture or let it air dry for a more natural, relaxed look.

That’s it — strong hold, zero flakes, and healthier hair with every use.

"I created Haircules because I was tired of compromising"

As someone who’s always cared about how my hair looks and feels, I spent years bouncing between styling products that either flaked, made my scalp dry, or left my hair feeling weak. I couldn’t find a single product that gave me the hold I needed while also supporting hair health, especially something that fit into a busy daily routine. That frustration is exactly what led me to develop Haircules.

I worked closely with a team of experts to create a styling paste that does more than just style. Haircules is powered by biotin, melatonin and coconut oil, all ingredients that help strengthen the hair, reduce shedding, and support a healthy scalp. No fluff, no gimmicks, just clean performance and real results. After testing it myself for months, I knew this was the product I’d been looking for all along, and now I’m proud to share it with you.

Haircules isn’t just another option on the shelf, it’s the upgrade your hair routine has been waiting for.

Twan Kuyper - Founder of Haircules

Your Best Hair — Stronger, Healthier & perfectly Styled.

Haircules is a premium matte styling paste crafted to deliver a clean, natural finish with enhanced volume, texture, and control. Designed for all hair types—straight, wavy, or curly—it provides strong, all-day hold without stiffness, greasiness, or residue. Infused with biotin to support healthier, thicker strands and melatonin to reduce shedding, it also contains coconut oil to hydrate the scalp and fight dryness. Lightweight and water-based, it’s perfect for daily use—leaving hair looking fuller, feeling soft, and styled to perfection.

Water Based

Biotin Infused

No Harmful Chemicals

Hair Friendly Formula

No Residue

Lab-Tested

Water Based

Hair Friendly

Ingredients

Biotin infused

For Healthy Hair

No Harmful Chemicals

Lab-Tested

Nourish, hydrate, and style with our hair paste.

Strengthens at the Root

Haircules supports stronger, thicker strands with biotin and melatonin — designed to reduce shedding and promote healthy hair growth.

Scalp-Friendly Formula

No flakes, no buildup. Our clean formula nourishes the scalp and keeps irritation in check, even with daily use.

Flexible Matte Hold

Easy to apply, holds all day, and leaves hair touchable — not stiff or greasy. Use it on dry or towel-dried hair and style your way.

Nourish, hydrate, and soften.

WHAT WE ARE MADE OF

Our formula blends performance with nourishment — no compromises.

BIOTIN

Stronger, Healthier Hair.

Biotin (Vitamin B7) strengthens hair strands, reduces breakage, and promotes thicker, healthier hair. Biotin boosts keratin production to prevent early thinning, ensuring your hair stays strong and full over time. Healthy, fortified hair means you can style confidently without worrying about long-term damage.

MELATONIN

Stimulates Follicles, Protects Density

Melatonin helps extend the hair’s growth phase, reduce daily shedding, and improve follicle strength at the root. Its antioxidant and anti-inflammatory properties create a healthier scalp environment, making it especially effective for men experiencing early signs of thinning.

WHY WE STAND OUT FROM THE REST

OTHERS

Enriched With Biotin

Strong Durable Hold

Natural Matte Finish

Non-Greasy Formula

No Harsh Chemicals

Amazing Scent

Easy to Wash Out

No White Residue

HAIRCULES vs. The others

Our Formula

Enriched With Biotin

Strong Durable Hold

Natural Matte Finish

Non-Greasy Formula

No Harsh Chemicals

Other Brands

No Nourishing Ingredients

Style Falls Flat Fast

Leaves Hair Greasy

Sticky Hands After Use

Damaged Hair Over Time

GOOD HAIR DAYS ONLY

ALL DAY HOLD - NATURAL MATTE FINISH - VISIBLY HEALTHY HAIR

Twan Kuyper

HAIR CONCERNS:

- Hair Damage Overtime

- Style that stays in place

- Smell not too strong

“My main concern has always been putting the wrong, chemically filled products on my hair and eventually damaging it to the point of hair loss. With Haircules, I actually know what’s inside and that gives me peace of mind. Not only that, but I get perfectly styled hair every single time. It stays in place, smells fresh, and there’s zero stickiness, so restyling it throughout the day isn’t a hassle. I'm proud of what we have accomplished, this is hands down the cleanest, most reliable hair product I’ve ever used.

WHAT OTHER CUSTOMERS ARE SAYING

84,000+ Customers Who Switched to Haircules

Nelson N.

Customer

Verified Buyer

Amazing product!

“I’ve tried tons of hair products, but Haircules is the first that actually made my hair feel stronger while still giving me the hold I need. After a few weeks, I’m seeing way less shedding and my hair looks noticeably fuller.”

David E.

Customer

Verified Buyer

Game changer!

“I usually don’t write reviews, but I noticed a real difference in my hair texture and strength since using this. It’s rare to find a product that styles and actually treats your hair, game changer.”

Duke L.

Customer

Verified Buyer

Best textured look

"A little goes a long way with this stuff. It gives my hair a clean, textured look without feeling sticky or weighed down, and the hold actually lasts all day without me having to mess with it."

Malik T.

Customer

Verified Buyer

Works so good on curly hair

"I’ve got naturally wavy/curly hair and most products either make it crunchy or frizzy when I let it air dry. Haircules gives me definition without the stiffness, I just work it in after a shower and let it do its thing. Super low effort, solid results."

Anthony V.

Customer

Verified Buyer

Highly recommend!

"Haircules is simply the best hair paste i've tried, and i've tried way too many! It's very easy to apply and style my hair, don't have to worry about it all day, and it washes out quickly in the shower, this product works!”

Oliver P.

Customer

Verified Buyer

Love this paste!

“Got this paste from my barber, he used it to style my hair and i absolutely loved the end look, sticking with it from now on!”

Hear from Our Customers

2000+ Customers Who Love Us

Best Textured Look

"A little goes a long way with this stuff. It gives my hair a clean, textured look without feeling sticky or weighed down, and the hold actually lasts all day without me having to mess with it. "

Verified Buyer

Duke L. / Haircules Customer

Amazing Product

"I've tried tons of hair products, but Haircules is the first that actually made my hair feel stronger while still giving me the hold I need. After a few weeks, I'm seeing way less shedding and my hair looks noticeably fuller."

Verified Buyer

Nelson N. / Haircules Customer

Game Changer

"I usually don't write reviews, but I noticed a real difference in my hair texture and strength since using this. It's rare to find a product that styles and actually treats your hair, game changer."

Verified Buyer

David E. / Haircules Customer

Works so good on curly hair

“I’ve got naturally wavy/curly hair and most products either make it crunchy or frizzy when I let it air dry.

Haircules gives me definition without the stiffness, 1 just work it in after a shower and let it do its thing.

Super low effort, solid results.”

Verified Buyer

Malik T. / Haircules Customer

Highly Recommend!

“Haircules is simply the best hair paste i've tried, and I've tried way too many! it's very easy to apply and style my hair, don't have to worry about it all day, and it washes out quickly in the shower, this product works!”

Verified Buyer

Anthony V. / Haircules Customer

Love this paste

"Got this paste from my barber initially, now came to buy it again, he used it to style my hair and I absolutely loved the end look, sticking with it from now on!"

Verified Buyer

Oliver P. / Haircules Customer

MATTE PASTE

SHOP DIRECTLY ON:

"I created Haircules because I was tired of compromising"

Your Best Hair — Stronger, Healthier & perfectly Styled.

Nourish, hydrate, and style with our hair paste.

Nourish, hydrate, and soften.

WHAT WE ARE MADE OF

Stronger, Healthier Hair.

Stimulates Follicles, Protects Density

Deep Moisture.

WHY WE STAND OUT FROM THE REST

HAIRCULES vs. The others

GOOD HAIR DAYS ONLY

WHAT OTHER CUSTOMERS ARE SAYING

Hear from Our Customers

Best Textured Look

Amazing Product

Game Changer

Works so good on curly hair

Highly Recommend!

Love this paste