Ik bedoel deze! Besteld bij m'n vriend @twan die met stip het beste dakkie ever heeft 100 Dus hij snapt t. En ruikt zo lekker dat je er hapje van wil

Bas Smit. Netherlands

(1349 Reviews)

MATTE PASTE

Strengthen, style, and thrive with our game-changing paste. Unlock your hair’s full potential today.

Strong Hold

Natural Matte Finish

Made in the USA

Bol.com

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Bas Smit. (Entrepreneur)

"ik bedoel deze! besteld bij m'n vriend @twan die met stip het beste dakkie ever heeft 100 dus hij snapt t. en ruikt zo lekker dat je er hapje van wil"

BENEFITS

Adds Volume & Texture

Keeps hair looking healthy

Strong All-Day Hold

Natural Matte Finish

Non-Greasy Formula

Water-Soluble Cleanup

FORMULA

main ingredients: biotin, coconut oil, melatonin 

 

all ingredients: water/aqua, beeswax/cera alba, bis-diglyceryl polyacyladipate-2, hydrogenated vegetable oil, pvp, cetearyl alcohol, copernicia cerifera (carnauba) wax, caprylic/capric triglyceride, ceteareth-20, mica, isopropyl myristate, phenoxyethanol, sodium acrylates copolymer, benzyl benzoate, lecithin, sodium hydroxide, ethylhexylglycerin, citric acid, sodium carbonate.

HOW TO USE

01. Start with towel-dried or dry hair

02. Scoop a small amount of Haircules using your fingertip.

03. Rub it between your palms (works best with dry hands) until the paste emulsifies into a smooth consistency.

04. Work it evenly through your hair, starting at the roots and shaping as desired.

05. Finish with a blow dryer for volume and texture or let it air dry for a more natural, relaxed look.

 

That’s it — strong hold, zero flakes, and healthier hair with every use.

WHY WE STAND OUT FROM THE REST

OTHERS

Enriched With Biotin

Strong Durable Hold

Natural Matte Finish

Non-Greasy Formula

No Harsh Chemicals

Amazing Scent

Easy to Wash Out

No White Residue

"I created Haircules because I was tired of compromising"

As someone who’s always cared about how my hair looks and feels, I spent years bouncing between styling products that either flaked, made my scalp dry, or left my hair feeling weak. I couldn’t find a single product that gave me the hold I needed while also supporting hair health, especially something that fit into a busy daily routine. That frustration is exactly what led me to develop Haircules.

 

I worked closely with a team of experts to create a styling paste that does more than just style. Haircules is powered by biotin, melatonin and coconut oil, all ingredients that help strengthen the hair, reduce shedding, and support a healthy scalp. No fluff, no gimmicks, just clean performance and real results. After testing it myself for months, I knew this was the product I’d been looking for all along, and now I’m proud to share it with you.

 

Haircules isn’t just another option on the shelf, it’s the upgrade your hair routine has been waiting for.

 

Twan Kuyper - Founder of Haircules

Your Best Hair — Stronger, Healthier & perfectly Styled.

Haircules is a premium matte styling paste crafted to deliver a clean, natural finish with enhanced volume, texture, and control. Designed for all hair types—straight, wavy, or curly—it provides strong, all-day hold without stiffness, greasiness, or residue. Infused with biotin to support healthier, thicker strands and melatonin to reduce shedding, it also contains coconut oil to hydrate the scalp and fight dryness. Lightweight and water-based, it’s perfect for daily use—leaving hair looking fuller, feeling soft, and styled to perfection.

Water Based

Biotin Infused

No Harmful Chemicals

Hair Friendly Formula

No Residue

Lab-Tested

Water Based

Hair Friendly

Ingredients 

Biotin infused

For Healthy Hair 

No Harmful Chemicals

Lab-Tested

Nourish, hydrate, and style with our hair paste.

Strengthens at the Root

Haircules supports stronger, thicker strands with biotin and melatonin — designed to reduce shedding and promote healthy hair growth.

Scalp-Friendly Formula

No flakes, no buildup. Our clean formula nourishes the scalp and keeps irritation in check, even with daily use.

Flexible Matte Hold

Easy to apply, holds all day, and leaves hair touchable — not stiff or greasy. Use it on dry or towel-dried hair and style your way.

Nourish, hydrate, and soften.

WHAT WE ARE MADE OF

Our formula blends performance with nourishment — no compromises.

BIOTIN

Stronger, Healthier Hair.

Biotin (Vitamin B7) strengthens hair strands, reduces breakage, and promotes thicker, healthier hair. Biotin boosts keratin production to prevent early thinning, ensuring your hair stays strong and full over time. Healthy, fortified hair means you can style confidently without worrying about long-term damage.

MELATONIN

Stimulates Follicles, Protects Density

Melatonin helps extend the hair’s growth phase, reduce daily shedding, and improve follicle strength at the root. Its antioxidant and anti-inflammatory properties create a healthier scalp environment, making it especially effective for men experiencing early signs of thinning.

COCONUT OIL

Deep Moisture.

Coconut oil deeply nourishes the scalp, promoting stronger hair growth and reducing hair loss for men by strengthening follicles at the root. Its natural antimicrobial properties also help combat dandruff, leaving hair healthier, shinier, and more manageable with every use.

HAIRCULES vs. The others

Our Formula

Enriched With Biotin

Strong Durable Hold

Natural Matte Finish

Non-Greasy Formula

No Harsh Chemicals

Other Brands

No Nourishing Ingredients

Style Falls Flat Fast

Leaves Hair Greasy

Sticky Hands After Use

Damaged Hair Over Time

GOOD HAIR DAYS ONLY

  • ALL DAY HOLD  -  NATURAL MATTE FINISH  -  VISIBLY HEALTHY HAIR

Twan Kuyper

HAIR CONCERNS:

- Hair Damage Overtime

- Style that stays in place

- Smell not too strong

 

“My main concern has always been putting the wrong, chemically filled products on my hair and eventually damaging it to the point of hair loss. With Haircules, I actually know what’s inside and that gives me peace of mind. Not only that, but I get perfectly styled hair every single time. It stays in place, smells fresh, and there’s zero stickiness, so restyling it throughout the day isn’t a hassle. I'm proud of what we have accomplished, this is hands down the cleanest, most reliable hair product I’ve ever used.

WHAT OTHER CUSTOMERS ARE SAYING

84,000+ Customers Who Switched to Haircules

Nelson N.

Customer 

Verified Buyer

Amazing product!

“I’ve tried tons of hair products, but Haircules is the first that actually made my hair feel stronger while still giving me the hold I need. After a few weeks, I’m seeing way less shedding and my hair looks noticeably fuller.”

David E.

Customer 

Verified Buyer

Game changer!

“I usually don’t write reviews, but I noticed a real difference in my hair texture and strength since using this. It’s rare to find a product that styles and actually treats your hair, game changer.”

Duke L.

Customer 

Verified Buyer

Best textured look

"A little goes a long way with this stuff. It gives my hair a clean, textured look without feeling sticky or weighed down, and the hold actually lasts all day without me having to mess with it."

Malik T.

Customer 

Verified Buyer

Works so good on curly hair

"I’ve got naturally wavy/curly hair and most products either make it crunchy or frizzy when I let it air dry. Haircules gives me definition without the stiffness, I just work it in after a shower and let it do its thing. Super low effort, solid results."

Anthony V.

Customer 

Verified Buyer

Highly recommend!

"Haircules is simply the best hair paste i've tried, and i've tried way too many! It's very easy to apply and style my hair, don't have to worry about it all day, and it washes out quickly in the shower, this product works!”

Oliver P.

Customer 

Verified Buyer

Love this paste!

“Got this paste from my barber, he used it to style my hair and i absolutely loved the end look, sticking with it from now on!”

Hear from Our Customers

2000+ Customers Who Love Us

  • 5 stars: 40 (98%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 1 (2%)
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Nathaniel
MATTE PASTE

Awesome product! It works way better than the gel product I was previously using, the curls pop, my hair is moisturized and shiny, and it doesn’t feel heavy at all and it also smells amazing👍🏽

J
Joseph P
MATTE PASTE

I hate slow deliveries, they did fix it and to be honest the product is fire but i don't forgive so it's a 1 star for me

Hey Joseph! We are very sorry to hear about the delay with your order. We see here our team was able to get this resolved for you and that you have received your order. Please reach out again if you need further assistance.

J
James Marchioni
MATTE PASTE

I use this product on my hair everyday now. It smells good, doesn’t make my hair greasy, and it holds whatever style I want well.

I have a shorter wavy hair style and works perfect for me. I typically put it on after I shower and let it air dry!

Hi James, thanks so much for your review!

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Bas Smit @bassmit
MATTE PASTE

Ik bedoel deze! Besteld bij m'n vriend @twan die met stip het beste dakkie ever heeft 100 Dus hij snapt t. En ruikt zo lekker dat je er hapje van wil

Thank you Bas! We are honored to have your support!

M
Myles Kronman
MATTE PASTE

This is by far the best hair product I’ve ever had. Has a nice dry finish & it SMELLS ABSOLUTELY AMAZING. my girlfriend even loves the way it smells. She keeps telling me to make sure i use it every morning

Hello Myles, thanks so much for sharing your feedback!

S
Stephen Quisenberry
MATTE PASTE

Great product…best I’ve ever used.
This company should “Go to the Moon!”

Thank you for your words Stephen, means a lot to us!

A
Andrew Fromm
MATTE PASTE

Rare photo without my hat. I've grown my hair out a bit. My hair feels stronger, grows faster and is way healthier because l've been using @haircules I'm a partner in a fun new venture called HAIRCULES with @twan his manager @real_gari and my insanely talented rock star buddy and business partner @trevor_michael of the killer band @olnband Our first product is a matte paste. Feedback has been insane from early USERS not fake ones lol Smells absolutely amazing (not overpowering) and it has biotin, coconut oil and melatonin in it. You'll thank me later. Ladies get your men some.

Thanks so much for your feedback Andrew!

L
Luis " Louie" Rosario Jr
MATTE PASTE

Hello to the owners and founders of this Haircules matte paste. The product is great. I love the smell and outcome of how my hair is after and style it. I can either style it straight or I can style it curly. Interesting fact my seems to not have harsh affect. For years I just been using coconut hair mask and creams. Also tea tree and Rosemary oils. Prior to this I had my hair fall out due to chemicals in products I was using. Now that I was aware I didn't want to try anything till now. Thank you so much for understanding how much this effected me. Appreciate it. To many more future products. All my best and love, Luis.

Hi Luis, thanks so much for reviewing our product, your feedback is appreciated!

T
Tully Kennedy | Bassist
MATTE PASTE

Solid, no-nonsense product! This paste gives me the hold I need without the fuss. No grease, no mess, just great hair that lasts through every show.

Hi Tully! We are honored that you are using Haircules to style your hair! Thank you

C
Chris Heria | Founder of THENX
MATTE PASTE

As a calisthenics athlete, my workouts are intense, and I need a hair product that can keep up. Haircules Matte Paste has been a game-changer. It gives me a strong hold that lasts through even the toughest sessions.

Hey Chris! Thanks so much for using our product, glad to hear its working for you!

T
Trevor Michael | Singer | Our Last Night band
MATTE PASTE

As a singer on the road with Our Last Night, I’m always in need of a product that can keep up with the crazy pace of tour life. This matte paste is my secret weapon on tour! Keeps my hair styled perfectly through every show—no grease, just killer hold. I don’t hit the stage without it!

Hey Trevor! Thanks so much for using Haircules and for supporting our brand! We truly appreciate it.

M
Michael S.
MATTE PASTE

This paste is exactly what I needed for my hair. It holds all day and has a subtle, fresh scent. Best of all, there’s no residue left behind, which was a problem with other products I’ve tried.

C
Chris M.
MATTE PASTE

I have tried over 12 other hair products, and this one works absolutely the best. I was surprised that I didn’t need to use very much product to get the desired results. My wife loves the way it looks too!

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Patrick W.
MATTE PASTE

Hands down the best hair paste I have ever used. I never use pomade or anything that makes my hair shine, just doesn’t fit me. But I have bought many paste products before and finally decided to order this matte paste. Money well spent, very satisfied. Now my number one hair paste.

B
Brian Ramirez

Best hair paste in the market!!!

J
Jonathan
MATTE PASTE

Great product!! Hold the hair great and my wife loves the smell:)

S
Sahaj
MATTE PASTE

This is honestly an amazing product. My hair stays in place for the entire day. Even strong winds don’t knock my hair out of place and if it does, the product makes my hair quick to readjust back to how I like it. Best part about the product: it doesn’t make your hair look greasy at all!! Makes it look all natural and adds great volume, and it comes out easily in the shower with only water!! Only hair product I’ll be using!

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Bas
MATTE PASTE

Erg goed spul! En ruikt lekker..!

R
Roel
MATTE PASTE

Duurde wat langer voordat het er was maar….. wat een heerlijk spul. Smeert heerlijk, houdt de hele dag, droogt niet uit. Topper!!

F
Felix Kremer
MATTE PASTE

By far the best hair product I have ever tried! Unbelievable! Will order again, so hope you are in NL soon!

K
Kevin
MATTE PASTE

Worth every penny. Give it a try. You will not be disappointed.

Thank you for your feedback Kevin!

B
Betti
MATTE PASTE

Wow I bought this for my boyfriend, and he’s absolutely obsessed with it! I love how good his hair smells too, such a turn on! Ladies get this for your mans!!

Hi Betti, thanks for your feedback!

L
Leonor Armas
MATTE PASTE

I love using this product on my son especially because he’s got really stubborn hair and I put a little bit of this and his hair is good to go no more hairspray

Thanks Leonor, we appreciate your feedback!

Y
Yamil D.
MATTE PASTE

NO white residue!! I hate what my other products were doing to my hair, looked like i had dandruff, just plain embarrassing. To be honest i bought this paste without any expectations, just because i've been let down so many times before, but this is incredible, i don't know how they made it so lightweight, it disappears into my hair perfectly. No regrets!

Glad to hear that Yamil!